Silver as an investment

Jessica Alba Laughs Last After $1 Billion Offer For Her “Honest” Company

Tyler Durden's picture / by Tyler Durden / Sep 16, 2016 7:45 PM

While we would never wish ill will upon anyone, particularly someone with Jessica Alba’s particular “talent”, earlier this year we must admit that we derived some comfort from a WSJ article alleging that Alba’s “Honest Company” hadn’t really been that honest in disclosing which chemicals were used to make their “non-toxic” diapers and detergents.  It’s not that we took any delight in Alba’s potential failure, but we were at least relieved that future investors might be spared additional investing “opportunities” in America’s latest mania-driven bubble.  Back in March we wrote the following:

Back in the summer of 2014, roughly a year and a half before the second bubble of profitless, “story”, aka “tech”, companies had burst, we wrote in dismay, that “the true indicator of just how bubbly the second coming of the dot com era has become comes courtesy of none other than Jessica Alba’s, yes the actress, own startup: a company launched in 2012 and which makes “non-toxic” diapers (as opposed to toxic diapers?), called the Honest Co., has raised $70 million at a valuation just shy of $1 billion in preparation for an IPO.”

As we noted then, it looked as if the Alba bubble may have burst (as frightening as that may sound) when the WSJ released an article alleging that Alba’s company may have been using chemicals in their products that they had claimed to shun.


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