wolfstreet.com / by Wolf Richter / Apr 17, 2017
Second largest US brokerage chases after Chinese investors.
Marketing US homes to Chinese investors living in China is good business and big enough for Warren Buffett. “Warren Buffett,” “Berkshire Hathaway,” and “Coca-Cola” are well-regarded brand names in China. So all that was needed was a major Chinese platform to market American homes to Chinese investors under those names. And voila.
Berkshire Hathaway HomeServices, a subsidiary of HomeServices – the second largest residential brokerage in the US, according to its website – which is a subsidiary of Berkshire Hathaway Energy, which is a subsidiary of Berkshire Hathaway (or something like that) announced on Monday that it had inked a marketing agreement with the Chinese property portal Juwai.com “to syndicate all of its franchisees’ residential listings.”
Juwai.com claims to have “roughly two million visitors monthly.” That’s a lot of Chinese investors that might go shopping for some American residential property.
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