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McDonalds To Hire 250,000 This Summer Via SnapChat, Spotify And Hulu

zerohedge.com /by Tyler Durden / Jun 12, 2017 12:01 PM

And just like that, the term Snaplicant was born, when moments ago McDonalds – which appears to have run out of “qualified” line cook and fast food job candidates (as our latest overview of the restaurant industry showed) – announced that it hopes to hire a quarter million workers this summer, of which more than half are projected to be between the ages of 16 – 24 years old, and to aid the hiring effort of these workers, for many of whom this will be their first job, MCD will use Snapchat. Hence the bolded term.

‘Snaplications,’ a term coined by McDonald’s, is a first-to-market hiring tool in the U.S. that allows job seekers to be served an ad and opportunity to begin the application process for a job at a McDonald’s restaurant through the Snapchat app. McDonald’s used a similar Snaplications execution in Australia earlier this year, and the company is also utilizing platforms including Spotify and Hulu to reach potential job seekers in a new way for the brand.

And because “new paradigm” gimmicks never cease, McDonalds is also “utilizing platforms including Spotify and Hulu to reach potential job seekers in a new way for the brand.”

We wish McDonalds the best of luck: if documented indiations of young Americans’ willingness to work (or not) are any indication, the world’s biggest fast food chain may have trouble filling all the open slots…

Full press release below:

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