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Category Archives: consumer tracking technologies

P&G Slashed Digital Ad Spending, This Is What Happened Next

Submitted by Wolf Richter of WolfStreet Tired of feeding an opaque, slimy industry of bots and fake clicks Procter & Gamble, one of the largest and most sophisticated advertisers in the world, reported on Thursday that sales were slightly down in the fourth quarter and for the fiscal year, despite consumer price inflation. It’s the […]